Top 5 Video Marketing Statistics to Consider for 2022
Phew - we’re halfway through 2022 already! As businesses begin to review their marketing performance, one thing remains certain: video should be utilized to reap the best results and engage audiences more effectively. Don’t believe us? We’ve compiled 5 of the most eye-opening statistics to help show the power of visual storytelling for your company’s digital efforts. Keep reading to learn more!
Top 5 Video Statistics for 2022
1. Internet users spent 6 hours and 48 minutes per week watching videos online in 2019 (Limelight, 2019). That’s a 59% increase since 2016! This trend is forecasted to exponentially grow as platforms like YouTube and TikTok dominate online.
2. 89% of video marketers say video gives them a good ROI, 83% of video marketers say video helps them with lead generation, and 87% of video marketers say video has increased traffic to their website (WyzOwl, 2022).
3. Video marketers get 66% more qualified leads per year (OptinMonster, 2019).
4. 55% of consumers watch videos before making a purchase decision (Think With Google, 2019). Product reviews and influencer marketing have changed the way users shop online.
5. Videos are consumers’ favorite type of content to see from a brand on social media (Animoto, 2018)!
Of course, there are a lot more reasons to utilize video content than the ones we’ve featured on this list. Video is a great way to connect emotionally and form closer bonds with the viewer.
Once you’re ready to rev up your marketing, contact our team at Contact Titan for spectacular storytelling that will make a lasting impression for your brand.
One to One Video
One to One Video
It’s becoming easier to use video throughout your sales funnel because we all carry a camera with us. A useful way to standout when making a sales email, following up, or even working with clients during their project is to use one to one video. These are made specifically for an individual or business instead of a group of people or businesses – they provide an intimate experience that can’t be found anywhere else. If your business is a relationship-based business, then one to one video is a great way to nurture those relationships.
Benefits of One to One Videos
There are many benefits of one to one videos. The biggest benefit is to improve the individualized experience for a customer which allow you to stand out from everyone else, and connect with your customers in an authentic way that they’ll always remember! When you share information and updates that are relevant and speak specifically to a certain client, your client is more likely to feel appreciated and trust you. One to one videos are also a great way to stand out on crowded marketing platforms such as email and social media. Above all, one to one videos allow you to connect with your customers on a more personal level and provide them with better products and solutions to their problems.
Types of One to One Videos:
– Welcome Videos
One of the first one to one videos we recommend is a welcome video. When you are onboarding a new client, sending a short introductory video of yourself and the team they’ll be working with helps them put a face to the name. You don’t have to wait for onboarding to use a one to one video. You can also send a follow up video after a sales meeting to thank the individual or team for their time.
– Project Updates or Customer Service Videos
Another great area to use one to one videos is during project updates and customer service. Let’s say you are a service business and your projects take some time to complete. A quick video to your customer can go a long way when it comes to updating them on the status of their project. On the customer service front, you can use one to one videos to help explain your company’s process specifically for a certain customer, answer any questions, or to offer additional services that can help them in the future.
– Personalized Video Ads
Personalized video ads are becoming more popular due to the growth in digital video marketing. With new ad platforms on social media and over-the-top television (think internet TV on Roku, Amazon Fire, Google Chromecast, Apple TV, etc). By using a CRM and targeted ads, you are able to send personalized video ads to very specific individuals on these platforms. You can use these ads to send offers, grab attention, or even introduce your company.
How to Get Started with One to One Video
One of the easiest ways to get started with one to one video is to utilize your camera that is in your pocket or on your desk. You can do a selfie video when you land a new customer thanking them for allowing your business to help them. Or, if you are more of a sales professional, you can install apps on your computer browser like Vimeo Record or Soapbox by Wistia to record and share videos from your webcam or computer screen. When reaching out to a client or following up, simply hit the record button on whichever extension you choose, record your video, and click save. These platforms will generate a link or even a thumbnail to use in your email.
If you would like a more comprehensive plan for your team to use, including higher quality video production, a strategy, and a video marketing partner, please don’t hesitate to reach out to a team member for a quick call!
Benefits of Ongoing Video Content
Benefits of Ongoing Video Content
Many brands are starting to realize the power of using video in their marketing strategies – and for good reason. Oftentimes, though, they share just one or two large branding or commercial videos per year. These videos may run on TV, or live on a website, or even get a little momentum on social media. But these videos often sizzle out and don’t leave a long lasting impact. Having some video is definitely better than having none, but in this article, we are going to talk about how easy it is to consistently post video content on an ongoing basis, and how beneficial it is to your business.
Different Moments in the Buyer’s Journey
One of the first reasons to utilize more videos on a consistent basis is the fact that not one video can engage a buyer at each step of his or her journey. For example, a buyer who knows your company and is actively looking to buy a product or service you provide doesn’t need to watch an explainer video. A testimonial or even a benefits video will do better in securing their business. Vice versa, a buyer who is looking for a service or product you offer who may not know much about your company or that you even offer those products or services will resonate better with an attention-grabbing awareness video or even an about us video.
We encourage the use of a strategy that includes videos for each stage of the buyer’s journey from awareness to consideration to decision to finally the post-sales or delight stage. One way to do this is sitting down and thinking about how your ideal customer discovers your business and the steps they ultimately take to buy from you. Having a video or multiple videos that are targeted for those steps can help funnel your customers to a fast track towards a sale in a more efficient and effective manner.
Social Media
Social media is a huge part of the modern day marketing landscape. It can be difficult to come up with enough creative content for your company’s social channels, but by developing an effective video plan that pushes out weekly or monthly videos about what makes them different from their competitors, your business is able to release content that continually engages your customers. Social media content also has an expiration date. So, to keep up with your followers, a company needs to post consistently. A video on social media only has about 1-2 weeks average organic lifespan and produces most of its engagement in that time frame. Of course you can make these videos work a little harder for your company by using paid ads on social media or it’s possible that your video goes viral with the right creative and story.
A/B Testing
One of the best ways to gain traction when using videos in paid advertising on social media and other digital marketing channels is using A/B testing. If you are new to the term ‘A/B testing,’ the best way to describe it is taking two different ads, and running them with the same targeting variables on digital platforms. You can also do this for testing out different targeting variables such as marketing to different age groups, but having the same ad creative. In terms of video, you may want to know whether a funny video or a more serious video will perform better on Facebook. You can create two different videos and run them on a small budget discovering which one performs better, then allocate a larger budget to that video.
Different Screens
You’ve heard it for years now. Your audience spends time in front of multiple screens. Another area where having multiple video campaigns can benefit includes optimizing videos for different platforms. Different platforms such as Facebook on your phone versus Facebook on your laptop often benefit from having vertical video versus horizontal video. You can also utilize different length videos along with different creative direction for specific screens and platforms. A 6 seconds testimonial video of a person directly speaking to a consumer on a YouTube pre-roll ad could perform better than a traditional 30 seconds ad that was made for TV.
Consistent Brand Quality
The final benefit of maintaining ongoing video content is that it can help your company maintain its perceived quality. Many businesses suggest you market for the type of customers and clients you would like to attract. Or, some businesses wish to market themselves as professionally as possible. Having consistent, high quality video content partnered with a well-thought-out video strategy, your business will look more professional resulting in more qualified leads.
Video content is one of the most powerful tools a business can use from their marketing toolbox. The ability to catch a viewer’s attention, use emotion and storytelling to move that viewer to act, and ultimately communicate your business in an engaging way are all reasons why video has continued to be so popular since it first became a way to advertise your business. Now with all the screens and platforms, users are looking for more content to engage with and your business has the unique opportunity to provide them that content.
The 60 30 10 Rule for Content Creation
The 60 30 10 Rule for Content Creation
All content creators will have some form of framework they use when creating posts for their various social channels. It’s frameworks like these that help to keep us on track in the busy world of digital marketing.
One framework that we particularly love here at Content Titan is The 60 30 10 Rule. This outlines three distinct sections in your content, and what they should be composed of.
Check out our breakdown of the different sections, and how they can help you craft the perfect social media posts!
When creating content, you need to be considerate of what types of content you are posting. Not only does this help to vary your content, but it can also give you a framework to use when creating a content schedule.
Here’s how The 60 30 10 Rule works….
60% of your content should be engaging. The goal of this content should be to inform, entertain, educate or otherwise engage your audience.
30% of the content you post should be from external sources. While your own content should always take priority, including external content is vital.
10% of your content should be promotional. The goal of most accounts is to sell something, be that a product or service. However, nobody wants to see only ads!
3 Ways to Give your Customers What They Want on Social Media
3 Ways to Give your Customers What They Want on Social Media
1. More memes and simple graphics
People love simple visual content. Simple graphics and memes are the second most popular content format behind video. Why people may love and relate to simple graphics and memes, it is not a top priority for most marketers. Why this may not be the direct advertisement you had in mind, it gives your brand a personality that your customers can relate to.
Pro Tip: Using a meme generator is a quick and easy way to create a humorous, informative or satirical image that your audience is sure to love.
Here are a few reasons to use simple graphics and memes in your social media strategy:
- They’re visual, and social media is all about visuals!
- Memes offer a nonintrusive and fun way to spread your message and get your brand seen by otherwise hard-to-reach customers.
- With the least amount of effort, your shareworthy memes can get you likes, shares, and comments. Then you can reap the benefits of increased inbound links and website traffic as well.
2. Educational courses
Consumers love educational courses. The logic here is pretty simple: People value expertise. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field.
This provides a great opportunity for marketers to offer additional content as a bonus. It gives users a clear reason to fill out a lead form. We’re all bombarded with pop-ups asking us to subscribe to newsletters and talk to a salesperson. But it makes sense to give up your email when you’re taking a course so that new lessons can be delivered to you on time.
Here are a few tips to start marketing educational content:
- Review your existing content to find substantial themes or topics that could become courses.
- Use your content calendar to map out new lessons well ahead of time if you’re starting from scratch.
- Keep video lessons short and highlight the instructor to give the course a personal connection.
3. Social Impact Storytelling
Social impact storytelling drives purchase consideration. According to 5Ws 2020 Consumer Culture Report, Seventy-four percent of consumers said they were sometimes or always more likely to buy something from a brand after reading about the positive impact it had on the world. Integrating these stories into your content strategy is a no brainer. Eschew the press release, and focus on stories that illustrate your company’s larger initiatives.
When you tell great stories about the good your company is doing, it creates a positive feedback loop that encourages your company to invest more in CSR and social impact efforts.
Here are a few steps you can take to start sharing your social impact story:
1. Put on your reporter’s hat to find compelling social impact stories
2. Tell strong, narrative stories that communicate your company’s values, and how they set you apart from the competition
3. When possible, align your social impact storytelling with a product
Why Hiring an Internal Video Production Team is Hurting Your Business
Why Hiring an Internal Video Team is Hurting Your Business
Outsourced solutions are becoming more and more popular. Similarly outsourcing production can have major advantages to your marketing strategy.
Here’s why –
It takes years of training and some real talent to create videos that look professional and achieve a businesses goals. Sure you can hire someone who’s been creating wedding videos and the occasional business video, or someone who’s fresh out of school. But you probably won’t be happy with the videos they create.
Don’t let in-house team size limit production capabilities.
- Salaried team members make downtime costly.
- The initial investment in equipment is expensive.
- Finding and training employees is a long process that requires investments.
The point is, just because someone in the IT department shoots video with his iPhone, it doesn’t make him a person to build a video department around.
Outsourcing production gets you the experience of a larger more well-rounded team that specializes in creative brand building. Here are some of the benefits you will find with outsourcing production.
Pros of outsourcing:
- Unbiased outside perspective
- Expert storytellers and writers
- Professional actors who look natural on camera
- No need to source and buy equipment
- Experience working with a variety of clients
- No need to hire a full-time headcount
- Experience with post-production editing and effects
Let’s break it down. It really helps to have somebody on the outside to bounce ideas off of. Skilled production teams give you an unbiased perspective and have experience working with a range of clients so they know what works.
Production teams can also often bring in specialist equipment and a full suite of hardware and software that it doesn’t make sense for you to own—for instance, a high-dollar cinema camera that costs more than your entire in-house equipment budget.
“And even if they only have the same video editing software you use in-house, they may know how to use it better, and may have post-production specialists on staff, like 3D animators,” says Blake Smith, Creative Director at Vidyard.
Are you worried about losing creative control, or that we have a less refined understanding of your brand? Our job is understanding what is special about a brand – and how it can be best positioned to take advantage of future opportunities. That way you can start getting views while you snooze, and leveraging the power of video to skyrocket your business into the exposure of your dreams.
If you’re worried about time spent interviewing and hiring a third party production company, don’t go any further. We’re passionate about telling engaging stories by bringing brands to life on all fronts, and positions our clients as industry leaders in their respective markets.
There’s a saying that reads “If you think it’s expensive to hire a professional, wait until you hire an amateur”.
Luckily you never have to face the expense of hiring an amateur. You get to partner with a neutral, outside perspective, with lots of experience, and a ready-made team.
Video Production Company | Little Rock, Arkansas
Who We Are
Content Titan is a full-service video production company headquartered in Little Rock, AR. We are the creative, branding, digital powerhouse of the mid-south that you’ve been looking for. Through collaboration and experience, we guide our clients to solutions based anywhere between classic and revolutionary.
We’re passionate about telling engaging stories by bringing brands to life on all fronts – whether it’s exploring unique visual identities, executing virtual ceremonies, catchy promotional pieces, or developing fully-fledged campaigns. Creativity is the heartbeat of our company.
Part of our job is understanding what is special about a brand – and how it can be best positioned to take advantage of future opportunities.
The core of what we do best is create an online presence for your organization complete with video services that embrace your brand, tell your story, and ultimately produce the results you need to thrive.
The Content Titan team is made up of problem solvers, video experts, karaoke singers, and coffee lovers. We move at lightning speed, are constantly in pursuit of what’s next, and have a blast while doing it.
We help companies grow their revenue through ROI-driven digital marketing programs that make clients smile. We know results are everything. That’s why we designed our craft for a 24/7, 360 degree world so you never miss a beat and stay at the top of your game.
Content Titan combines authentic storytelling & cinematic visuals for brands that want to stand out. If you don’t have a video on your website, we seriously need to talk.
If you want video done the right way…
contact us today to talk about your next project.
Why We Love Being A Video Production Company in Little Rock, Arkansas
Why We Love Being A Video Production Company in Little Rock, Arkansas.
We are a full-service video production company in downtown Little Rock, Arkansas. We provide video at the speed of social.
Content Titan was established in April 2019 to bring real stories to life. President and CEO, Nate Disarro had a passion for visual storytelling and found the perfect team of experts to pull it off.
Little Rock, Arkansas is rich in history and culture. All it needed was a quality video production company to capture its beautiful moments. We love being a video production company in Little Rock because we have GREAT CLIENTS. We partner with our clients to understand their mission, find compelling stories about their work, and create a plan to capture and share those stories. Over the last year and a half, we’ve had the pleasure of working with businesses and organizations such as Arkansas Business, CARTI Cancer Center, Children’s Hospital, the University of Arkansas at Little Rock, the Heifer Foundation, Fellowship Bible Church, Rainwater Holt & Saxton, and so many more.
Video production is highly effective in today’s competitive marketing world. From image acquisition to final deliverables, we bring the best equipment, software, and industry-proven workflows to every project with one thing in mind: to produce great-looking content for our clients. We have the knowledge, resources, and the team to make your ideas a reality. Even in these crazy times we never miss a chance to tell a good story.
Not only do we work the camera, but we have a podcast as well. Little Rock is filled with brilliant thinkers and innovators, and as much as we love visuals, we couldn’t let those stories go untold. That is why we started a podcast called “Titans of industry” hosted by Nate Disarro. The podcast interviews industry leaders and innovators in almost every industry across the board. The support from right here in Little Rock has allowed us to grow and make connections that turned into fascinating conversations for the podcast.
No-Contact Service
Safe Set Video
Communication is hard, even on a typical day. Throw in a global pandemic and it can become nearly impossible to continue moving in the right direction without thinking outside of the box. We’re all trying to stay safe right now. Our daily lives have been uprooted and it’s a scary time for most people do to the COVID-19 pandemic. But, it is imperative to stay connected and keep your eyes on the future ahead. We’re here to keep you safe and healthy. This is why we’re introducing SAFE SET VIDEO.
We offer a “no-contact” production service to help you concisely and effectively stay connected with your audience and organization to keep them caught up with important information, promote products and services, stay front of mind, or simply check-in. We’re here to help you stay virtually connected and engaged during these difficult times.
We have a skilled team of scriptwriters, graphics and animations artists, editors, and voiceover artists to create unique and engaging videos for your organization. We offer 15, 30, and 60+ second animated and motion graphic videos to meet your objective.
In addition, we can take your own photos and videos recorded on your phone or pulled from your archives, and edit them with a clean and professional touch. This can include adding motion graphics, animations, sound effects, professional voice over, and music to make a head-turning video for you to distribute. Now you can record videos on your phone and have a team of experts to elevate your content.
Contact us for a consultation.
How it works:
- Start by contacting us for a free consultation. Then we’ll either collaborate with you to write a script or have one of our skilled scriptwriters craft one for you and assess your needs.
- Identify all assets needed for the video.
- Create stunning motion graphics, including a custom logo animation, edit existing footage or stock footage, and add sound effects and music to your video.
- We will send you a review link and offer 2 revisions.
- We will deliver the digital file to you via Dropbox or any other file-sharing software. We can also help you distribute your video to your preferred video sharing site or social media platform.
Reasons to use our “no-contact” production service:
Uniquely and effectively stay connected with your customers and employees, send important messages, promote a product or service, let your audience know what you’re doing in the community, answer questions, create demo. or explainer videos to educate your customers or employees.
If your project still needs in-person production, contact us to learn more about how our video production company is executing on-location photo and video shoots in Little Rock, Arkansas, Nashville, Tennessee, or anywhere in the nation safely.
Home Video Tips
Tips to improve your in-home videos
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- Find a quiet space. If you are recording without professional audio equipment, you want the surrounding area to be as quiet as possible. Bad audio is often more distracting than bad video.
- Find a background that is not distracting. Solid is better than too busy. Book cases are nice, outside on the back porch, just keep it clean.
- Whatever camera you are using to shoot with (phone, tablet, computer), make sure it is eye level and landscape (or horizontal), unless you are intending it to be used for Facebook or Instagram Stories.
- Check your headroom and framing. You don’t want to be too low in the frame, but you also don’t want to cut off the top of your head. The framing of this video is a good representation of what works well.
- Lighting is vitally important. Since you are likely not using professional equipment, the camera is going to automatically adjust for the brightest part of the shot. That should be your face. So find a window, or sit near a lamp. Try not to let overhead lights be the main source of lighting, and don’t have a window directly behind you unless the blinds are closed. Ring lights from amazon are a great inexpensive investment if you plan to do this often. Tripods work great too, but if you don’t have one to hold your phone, use a stack of books to get the camera high enough and have something to lean it against.
- Audio on your phone works best from roughly 3 feet away. Any more than that, it will start to sound like you are in another room. Just think about it, these devices are designed to hold no more than an arms length away. Or, order an inexpensive lav mic that can plug in to your device. Make sure you turn off the TV, try not to be in an echo chamber, and wait to record until the kids are outside or taking a nap.
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