Phew – we’re halfway through 2022 already! As businesses begin to review their marketing performance, one thing remains certain: video should be utilized to reap the best results and engage audiences more effectively. Don’t believe us? We’ve compiled 5 of the most eye-opening statistics to help show the power of visual storytelling for your company’s digital efforts. Keep reading to learn more!

Top 5 Video Statistics for 2022

1. Internet users spent 6 hours and 48 minutes per week watching videos online in 2019 (Limelight, 2019). That’s a 59% increase since 2016! This trend is forecasted to exponentially grow as platforms like YouTube and TikTok dominate online.

2. 89% of video marketers say video gives them a good ROI, 83% of video marketers say video helps them with lead generation, and 87% of video marketers say video has increased traffic to their website (WyzOwl, 2022).

3. Video marketers get 66% more qualified leads per year (OptinMonster, 2019).

 

 

4. 55% of consumers watch videos before making a purchase decision (Think With Google, 2019). Product reviews and influencer marketing have changed the way users shop online.

5. Videos are consumers’ favorite type of content to see from a brand on social media (Animoto, 2018)!

Of course, there are a lot more reasons to utilize video content than the ones we’ve featured on this list. Video is a great way to connect emotionally and form closer bonds with the viewer.

Once you’re ready to rev up your marketing, contact our team at Contact Titan for spectacular storytelling that will make a lasting impression for your brand.