The 60 30 10 Rule for Content Creation

All content creators will have some form of framework they use when creating posts for their various social channels. It’s frameworks like these that help to keep us on track in the busy world of digital marketing.

One framework that we particularly love here at Content Titan is The 60 30 10 Rule. This outlines three distinct sections in your content, and what they should be composed of.

Check out our breakdown of the different sections, and how they can help you craft the perfect social media posts!

When creating content, you need to be considerate of what types of content you are posting. Not only does this help to vary your content, but it can also give you a framework to use when creating a content schedule. 

Here’s how The 60 30 10 Rule works….

60% of your content should be engaging. The goal of this content should be to inform, entertain, educate or otherwise engage your audience. 

30% of the content you post should be from external sources. While your own content should always take priority, including external content is vital. 

10% of your content should be promotional. The goal of most accounts is to sell something, be that a product or service. However, nobody wants to see only ads!