Ways to Leverage Livestream Video
Leverage Livestream Video and Avoid Canceling Your Event
Here are some options that can help you avoid canceling your event and still bring your message to your audience.
Add a Livestream to an In-Person Event
Add professional video and audio equipment at your in-person event so your audience can watch from home. Not sure which is the right platform for you? We can help you choose the right platform for your specific event. We make sure all the logistics are in place, and we make sure the video is engaging and professional in a manner that makes your audience feel like they’re actually there.
Move Event Completely Online
Whether you have just one presenter or numerous presenters in multiple rooms, we can provide a way to move your event completely online in a captivating manner.
Video Streaming Solution:
Any session or room can be streamed to a virtual audience. Your presenters can be at a live location, a studio environment, their home or their office. This allows for interactive elements such as polling and Q&A.
Let your Speaker Present Remotely
What if time and travel won’t allow for your speaker to make it to the designated location? We can still make sure they’re part of your event. We can set up equipment and ensure that your presenter can be seen, heard, and interact with your audience. We have crew members located across the country that can meet in home or office and provide support for a successful presentation.
Move National Event to Regional Locations
We can link smaller, regional events together virtually when cross-country travel isn’t practical but in-person networking is still a necessity. For example, you have teams in different geographical locations. They all will meet at venues in their respective cities, but they will watch live presentations together and interact with other locations through video. This option is quite flexible and can be customized to fit your needs.
3 Ways to Give your Customers What They Want on Social Media
3 Ways to Give your Customers What They Want on Social Media
1. More memes and simple graphics
People love simple visual content. Simple graphics and memes are the second most popular content format behind video. Why people may love and relate to simple graphics and memes, it is not a top priority for most marketers. Why this may not be the direct advertisement you had in mind, it gives your brand a personality that your customers can relate to.
Pro Tip: Using a meme generator is a quick and easy way to create a humorous, informative or satirical image that your audience is sure to love.
Here are a few reasons to use simple graphics and memes in your social media strategy:
- They’re visual, and social media is all about visuals!
- Memes offer a nonintrusive and fun way to spread your message and get your brand seen by otherwise hard-to-reach customers.
- With the least amount of effort, your shareworthy memes can get you likes, shares, and comments. Then you can reap the benefits of increased inbound links and website traffic as well.
2. Educational courses
Consumers love educational courses. The logic here is pretty simple: People value expertise. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field.
This provides a great opportunity for marketers to offer additional content as a bonus. It gives users a clear reason to fill out a lead form. We’re all bombarded with pop-ups asking us to subscribe to newsletters and talk to a salesperson. But it makes sense to give up your email when you’re taking a course so that new lessons can be delivered to you on time.
Here are a few tips to start marketing educational content:
- Review your existing content to find substantial themes or topics that could become courses.
- Use your content calendar to map out new lessons well ahead of time if you’re starting from scratch.
- Keep video lessons short and highlight the instructor to give the course a personal connection.
3. Social Impact Storytelling
Social impact storytelling drives purchase consideration. According to 5Ws 2020 Consumer Culture Report, Seventy-four percent of consumers said they were sometimes or always more likely to buy something from a brand after reading about the positive impact it had on the world. Integrating these stories into your content strategy is a no brainer. Eschew the press release, and focus on stories that illustrate your company’s larger initiatives.
When you tell great stories about the good your company is doing, it creates a positive feedback loop that encourages your company to invest more in CSR and social impact efforts.
Here are a few steps you can take to start sharing your social impact story:
1. Put on your reporter’s hat to find compelling social impact stories
2. Tell strong, narrative stories that communicate your company’s values, and how they set you apart from the competition
3. When possible, align your social impact storytelling with a product
Recruiting Video Production
Recruiting Video Production
Every business wants to recruit the best people, but it’s not as easy as visiting LinkedIn and cherry-picking the people with the most interesting resumes. Put simply, you want the talented employees to come to you, and one way you can make that happen is by integrating video into your recruiting and hiring process.
The following are a few different ways that Content Titan can help with recruitment video production.
Showcase Videos
One of the easiest ways to integrate video production into recruitment is to produce showcase videos for a business’s career website. That is where interested parties will visit first when researching a brand and trying to get a sense of how they may fit into the workplace there, and what better way is there to communicate all of that than a video that walks through everything they might want to know about a business’s culture?
Job Postings
Another way to use video in recruitment is to incorporate it into job postings. If there are any relevant videos to specific open positions, why not include those right alongside the job posting itself? This allows the business to communicate their expectations for the position while also giving potential employees an immediate sense of what they can look forward to in this new job. Even better, video content improves search engine optimization, which may mean that more people will find the listing in the first place. Job posts with video get (on average) 40% more applicants. Our quality videos will give your company the polished look it needs to attract exactly the kind of people you are trying to hire.
Videos for Job Fairs
Job fairs are a common way to recruit new talent to a business, and if a business is planning on attending such an event, they may as well bring along a computer or tablet that allows the sharing of a high-quality recruitment video to drive traffic to a booth and help candidates connect with a potential employer.
Share Video Via Social Media
Another great way to disseminate excellent recruitment video content is through social media platforms, which have become increasingly conducive to video in recent years. It is easier than ever to use Facebook, Twitter, Facebook, LinkedIn, Instagram, and even Snapchat to connect with talented people in search of great new jobs. Making high-quality recruitment video content available through these platforms will only extend its reach.
Recruiting Videos are the Future
While there are many effective ways to recruit the best potential employees to your business, the fact of the matter is that video recruiting not only is one of the most effective tools available to employers right now, but it will continue to become even more relevant in the immediate future. Video has changed the way businesses interact with potential employees, and Content Titan is the video production company that many businesses task with bringing those videos to fruition.
Transportation & Logistics Videos
Transportation and Logistics Videos
The transportation and logistics industry is one that stands alone on many levels. Transportation and logistics businesses face challenges that never even make it onto the radar of businesses in other industries. With ever increasing consumer expectations and client demands, this can be a tough industry to stand out as a shining star in.
At Content Titan, we’ve worked with some of the nations leading providers of transportation and logistics services. Through hands on experience with some of the most successful companies in the region, we’ve developed a strategy of elevating brands in this industry through compelling and powerful video content.
Why does your transportation and logistics business need the professional video production services that only Content Titan can deliver? Here’s everything you need to know.
Benefits of Video Production for Transportation and Logistics Companies
Let’s just cut right to it. The transportation and logistics industry is one of the most competitive in the world. The demands placed on companies like yours are significant, and you don’t have time or resources to waste on marketing strategies that fall flat. You need to cultivate an image and stand out in the crowd.
When so much in the industry is out of your control, professional video production enables you to define your brand and the services you offer. Not only this, but video is the single most compelling form of content there is. When you invest in quality content from a professional video production company, you ensure your story and messaging is delivered to the audience that matters, and that your reputation stands strong.
Why Choose Content Titan for Your Video Production Needs
At Content Titan, we know results are everything. We tell compelling stories so your business can grow and your message can spread.
We know that today’s audiences, and your clients, are accustomed to the most amazing video content. With technology pushing video production ahead at the speed of light, the quality and realism of video has increased exponentially in just the last few years.
We cater to your audience’s high expectations and never falter on delivering your brand in the best possible light. Our commitment to quality makes your video compelling, engaging, and capable of setting you apart from others in the industry.
Did we also mention we have one of the most talented, passionate video production teams in the industry? We’ve got all the bases covered and we’re ready to go to work for you.
3 Types of Explainer Videos
3 Types of Explainer Videos to Leverage in your Company
Getting the right employees and starting them on the right foot is invaluable to your company. Using video to explain how your product or service is exceedingly more powerful than printed instructions for three main reasons:
- Training Videos: Help you cut down on the time and resources it takes to train your employees. With a video you can get everyone on the same page quickly and efficiently and create a resource for your team to reinforce the “Forgetting Curve”, and provide an instant job/learning aid.
- Recruitment Videos: Job posts with video get (on average) 40% more applicants. Our quality videos will give your company the polished look it needs to attract exactly the kind of people you are trying to hire.
- Internal Videos: Maybe you want to share some news with your entire company in an exciting way. Get your team fired up with an engaging video that creates awareness, and informs of key changes in a way that they connect with.
Fortune 500 companies everywhere are using online recruiting and training videos to dominate their industries. Don’t fall behind your competitors, and join the millions of others using training and recruiting videos.
Video Production | Training Videos
3 Reasons Why You Should be using Training Videos
Video is easy to produce, share, and rewatch.
Employee Training Video
Are you among one of the millions experiencing difficulty training employees due to travel and safety restrictions?
Video is a proven, powerful medium for skills training. That’s why leaders have been using videos for years to improve their employees’ learning and education.
The science behind the benefits of video learning isn’t new; most of us comprehend abstract concepts better by watching demonstrations. Actually, people will remember 20% of what they read and 80% of what they watch, according to Assignment Masters.
Video is easy to produce, share, and rewatch.
- Video learning is more flexible
- Online training offers better access to subject matter experts
- You can make it interactive
- Saves money and resources
Stop wasting your time on instructor-based training that burns money and resources (that requires travel)
Rather you are training new employees or giving your employees the tools they need to grow in their existing roles, make sure they have the same access to training materials whether they’re working onsite or from home. It’s not only necessary for onboarding, but for career enrichment and retraining purposes as businesses continue to adapt and shift.
Why Hiring an Internal Video Production Team is Hurting Your Business
Why Hiring an Internal Video Team is Hurting Your Business
Outsourced solutions are becoming more and more popular. Similarly outsourcing production can have major advantages to your marketing strategy.
Here’s why –
It takes years of training and some real talent to create videos that look professional and achieve a businesses goals. Sure you can hire someone who’s been creating wedding videos and the occasional business video, or someone who’s fresh out of school. But you probably won’t be happy with the videos they create.
Don’t let in-house team size limit production capabilities.
- Salaried team members make downtime costly.
- The initial investment in equipment is expensive.
- Finding and training employees is a long process that requires investments.
The point is, just because someone in the IT department shoots video with his iPhone, it doesn’t make him a person to build a video department around.
Outsourcing production gets you the experience of a larger more well-rounded team that specializes in creative brand building. Here are some of the benefits you will find with outsourcing production.
Pros of outsourcing:
- Unbiased outside perspective
- Expert storytellers and writers
- Professional actors who look natural on camera
- No need to source and buy equipment
- Experience working with a variety of clients
- No need to hire a full-time headcount
- Experience with post-production editing and effects
Let’s break it down. It really helps to have somebody on the outside to bounce ideas off of. Skilled production teams give you an unbiased perspective and have experience working with a range of clients so they know what works.
Production teams can also often bring in specialist equipment and a full suite of hardware and software that it doesn’t make sense for you to own—for instance, a high-dollar cinema camera that costs more than your entire in-house equipment budget.
“And even if they only have the same video editing software you use in-house, they may know how to use it better, and may have post-production specialists on staff, like 3D animators,” says Blake Smith, Creative Director at Vidyard.
Are you worried about losing creative control, or that we have a less refined understanding of your brand? Our job is understanding what is special about a brand – and how it can be best positioned to take advantage of future opportunities. That way you can start getting views while you snooze, and leveraging the power of video to skyrocket your business into the exposure of your dreams.
If you’re worried about time spent interviewing and hiring a third party production company, don’t go any further. We’re passionate about telling engaging stories by bringing brands to life on all fronts, and positions our clients as industry leaders in their respective markets.
There’s a saying that reads “If you think it’s expensive to hire a professional, wait until you hire an amateur”.
Luckily you never have to face the expense of hiring an amateur. You get to partner with a neutral, outside perspective, with lots of experience, and a ready-made team.
Video Production Company | Little Rock, Arkansas
Who We Are
Content Titan is a full-service video production company headquartered in Little Rock, AR. We are the creative, branding, digital powerhouse of the mid-south that you’ve been looking for. Through collaboration and experience, we guide our clients to solutions based anywhere between classic and revolutionary.
We’re passionate about telling engaging stories by bringing brands to life on all fronts – whether it’s exploring unique visual identities, executing virtual ceremonies, catchy promotional pieces, or developing fully-fledged campaigns. Creativity is the heartbeat of our company.
Part of our job is understanding what is special about a brand – and how it can be best positioned to take advantage of future opportunities.
The core of what we do best is create an online presence for your organization complete with video services that embrace your brand, tell your story, and ultimately produce the results you need to thrive.
The Content Titan team is made up of problem solvers, video experts, karaoke singers, and coffee lovers. We move at lightning speed, are constantly in pursuit of what’s next, and have a blast while doing it.
We help companies grow their revenue through ROI-driven digital marketing programs that make clients smile. We know results are everything. That’s why we designed our craft for a 24/7, 360 degree world so you never miss a beat and stay at the top of your game.
Content Titan combines authentic storytelling & cinematic visuals for brands that want to stand out. If you don’t have a video on your website, we seriously need to talk.
If you want video done the right way…
contact us today to talk about your next project.
Best of Season 1
Titans of Industry | Episode 021
A recap of our favorite Season 1 moments
Summary
In preparation for Season 2, we wanted to put together a “Best of Season 1” episode where we revisit some of our favorite moments with our remarkable guests.
It’s been an honor to share compelling conversations with you over the course of 2020. Second listens brought new insights and more reminders that these evergreen exchanges continue to both inspire and inform. If you are new to the podcast, it is our hope that this recap encourages you to explore episodes you may have missed.
We’re so excited about the new things coming in this season, and can’t wait to share them with you! Here’s to an extraordinary 2021. Join us, and let’s make it the best year ever – together.
In this very special episode, you can hear from:
- Chase Rackley: Starting a business before you are ready (rackleyrealty.com)
- Wayne Miller: Talking about failure in order to success (https://www.venturecenter.co)
- Heather Nelson: Building a business in a new industry (sealsolar.com)
- Adam Head: When the entire organization shares the same story (https://www.carti.com)
- Mitch Bettis: Finding success in niche markets (https://www.arkansasbusiness.com)
- Lauren Waldrip: Agriculture is one of the most important stories we can tell (https://www.arkansasrice.org)
- Zack Hill: Building digital platforms to scale your business (https://few.io)
- Brian Mears: learning that better mental healthcare exists in a digital world (https://alleviant.com)
- Dan Wise: Managing can happen in different ways
- Mary Elizabeth Davis: Managing the creative workforce (https://mpf.com)
- Donnie Ferneau: Innovation for your specific audience and leading a team with respect
- Governor Asa Hutchinson: leading through a pandemic
Free Video Giveaway
Free Video Giveaway
We are thankful for the ability we have to tell stories and make a difference in the lives of our customers. In an effort to give back this year, we are giving away a free custom video for one lucky business or non-profit that could use it.
Here’s all you have to do:
1. Like our account
2. Tag a business or non-profit in the comments that you think could use a free custom video
3. Share this post to your stories for a bonus entry every day until 12/21/20Each business entered will receive 1 entry for each tag or share and the name drawn at random on 12/22/20.
Contest Rules: Video valued at $2,500 USD. Business must be local to Central Arkansas or Metro Nashville, TN area. Video production limited to 1 day and editing limited to 2 days with 1 revision. Additional services and time are available for purchase.