As the “new now” of business sets in, many companies are in need of marketing, but don’t have the ability to shoot right now or are unable to pay a huge production cost. In this new era, marketing budgets are scrutinized more closely than ever before. Content marketing can span your budget to provide more effective results than traditional marketing techniques. Although content marketing isn’t free, it is a more affordable way to generate positive outcomes. 

In these confusing times, consumers have more questions than ever and considering that many of them have to stay in their homes as well, they’re looking for guidance and information online. Content marketing allows brands to become storytellers and provide important information especially during times of crisis. Your customers and prospects seek out content that entertains, inspires, educates, and informs. Content marketing tactics will help you create an on-going relationship during, and even after, the coronavirus pandemic. Among the fear of attending and sponsoring live events, businesses are turning to content marketing delivered directly to consumers online to stay engaged.

Even brands hardest hit by the Covid-19 pandemic can find brand assets that lend themselves to compelling content marketing campaigns. A great example is DoubleTree, an American hotel chain famous for the chocolate chip cookies it serves guests at check-in. The recipe had been a corporate secret, with lovers of the cookies forced to try to replicate them using unofficial copycat recipes. But extraordinary times call for extraordinary measures and with its regular guests stuck at home, DoubleTree decided to reveal its chocolate chip cookie recipe to the world. A video containing the recipe has been viewed nearly 250,000 times, fans have been posting the cookies they baked using the recipe on social media. The warm response has been a rewarding outcome for a hotel chain that has seen the environment for its business turn cold, as it allows DoubleTree to  maintain a connection to consumers at a time when they’re not thinking about hotels.

GoPro, is another example of brand success through content marketing. The action video camera company has had massive business success with a tiny marketing budget because of user-generated content. GoPro doubled its income between 2010 and 2011 to $24.6 million with a marketing budget of only $50,000.

Join the millions of other companies using content marketing to generate positive outcomes for their brand. It’s time to take action to shift your business goals to the “new now” and conserve your budget through content marketing. This is NOT an option and will result in greater ROI. 

For years our team has been overcoming unique market conditions, and using content marketing to move the needle. Whether it’s custom videos, updated photos, or our  proprietary “New Normal” video campaign, let us know how we can help you get your business back to business.

Content Titan serves as a content production and strategy company with offices in Little Rock, Arkansas and Nashville, TN. We cover the mid south and travel nation wide. We are a video production company and photography studio working to make your life easier.