One to One Video
One to One Video
It’s becoming easier to use video throughout your sales funnel because we all carry a camera with us. A useful way to standout when making a sales email, following up, or even working with clients during their project is to use one to one video. These are made specifically for an individual or business instead of a group of people or businesses – they provide an intimate experience that can’t be found anywhere else. If your business is a relationship-based business, then one to one video is a great way to nurture those relationships.
Benefits of One to One Videos
There are many benefits of one to one videos. The biggest benefit is to improve the individualized experience for a customer which allow you to stand out from everyone else, and connect with your customers in an authentic way that they’ll always remember! When you share information and updates that are relevant and speak specifically to a certain client, your client is more likely to feel appreciated and trust you. One to one videos are also a great way to stand out on crowded marketing platforms such as email and social media. Above all, one to one videos allow you to connect with your customers on a more personal level and provide them with better products and solutions to their problems.
Types of One to One Videos:
– Welcome Videos
One of the first one to one videos we recommend is a welcome video. When you are onboarding a new client, sending a short introductory video of yourself and the team they’ll be working with helps them put a face to the name. You don’t have to wait for onboarding to use a one to one video. You can also send a follow up video after a sales meeting to thank the individual or team for their time.
– Project Updates or Customer Service Videos
Another great area to use one to one videos is during project updates and customer service. Let’s say you are a service business and your projects take some time to complete. A quick video to your customer can go a long way when it comes to updating them on the status of their project. On the customer service front, you can use one to one videos to help explain your company’s process specifically for a certain customer, answer any questions, or to offer additional services that can help them in the future.
– Personalized Video Ads
Personalized video ads are becoming more popular due to the growth in digital video marketing. With new ad platforms on social media and over-the-top television (think internet TV on Roku, Amazon Fire, Google Chromecast, Apple TV, etc). By using a CRM and targeted ads, you are able to send personalized video ads to very specific individuals on these platforms. You can use these ads to send offers, grab attention, or even introduce your company.
How to Get Started with One to One Video
One of the easiest ways to get started with one to one video is to utilize your camera that is in your pocket or on your desk. You can do a selfie video when you land a new customer thanking them for allowing your business to help them. Or, if you are more of a sales professional, you can install apps on your computer browser like Vimeo Record or Soapbox by Wistia to record and share videos from your webcam or computer screen. When reaching out to a client or following up, simply hit the record button on whichever extension you choose, record your video, and click save. These platforms will generate a link or even a thumbnail to use in your email.
If you would like a more comprehensive plan for your team to use, including higher quality video production, a strategy, and a video marketing partner, please don’t hesitate to reach out to a team member for a quick call!
Benefits of Ongoing Video Content
Benefits of Ongoing Video Content
Many brands are starting to realize the power of using video in their marketing strategies – and for good reason. Oftentimes, though, they share just one or two large branding or commercial videos per year. These videos may run on TV, or live on a website, or even get a little momentum on social media. But these videos often sizzle out and don’t leave a long lasting impact. Having some video is definitely better than having none, but in this article, we are going to talk about how easy it is to consistently post video content on an ongoing basis, and how beneficial it is to your business.
Different Moments in the Buyer’s Journey
One of the first reasons to utilize more videos on a consistent basis is the fact that not one video can engage a buyer at each step of his or her journey. For example, a buyer who knows your company and is actively looking to buy a product or service you provide doesn’t need to watch an explainer video. A testimonial or even a benefits video will do better in securing their business. Vice versa, a buyer who is looking for a service or product you offer who may not know much about your company or that you even offer those products or services will resonate better with an attention-grabbing awareness video or even an about us video.
We encourage the use of a strategy that includes videos for each stage of the buyer’s journey from awareness to consideration to decision to finally the post-sales or delight stage. One way to do this is sitting down and thinking about how your ideal customer discovers your business and the steps they ultimately take to buy from you. Having a video or multiple videos that are targeted for those steps can help funnel your customers to a fast track towards a sale in a more efficient and effective manner.
Social Media
Social media is a huge part of the modern day marketing landscape. It can be difficult to come up with enough creative content for your company’s social channels, but by developing an effective video plan that pushes out weekly or monthly videos about what makes them different from their competitors, your business is able to release content that continually engages your customers. Social media content also has an expiration date. So, to keep up with your followers, a company needs to post consistently. A video on social media only has about 1-2 weeks average organic lifespan and produces most of its engagement in that time frame. Of course you can make these videos work a little harder for your company by using paid ads on social media or it’s possible that your video goes viral with the right creative and story.
A/B Testing
One of the best ways to gain traction when using videos in paid advertising on social media and other digital marketing channels is using A/B testing. If you are new to the term ‘A/B testing,’ the best way to describe it is taking two different ads, and running them with the same targeting variables on digital platforms. You can also do this for testing out different targeting variables such as marketing to different age groups, but having the same ad creative. In terms of video, you may want to know whether a funny video or a more serious video will perform better on Facebook. You can create two different videos and run them on a small budget discovering which one performs better, then allocate a larger budget to that video.
Different Screens
You’ve heard it for years now. Your audience spends time in front of multiple screens. Another area where having multiple video campaigns can benefit includes optimizing videos for different platforms. Different platforms such as Facebook on your phone versus Facebook on your laptop often benefit from having vertical video versus horizontal video. You can also utilize different length videos along with different creative direction for specific screens and platforms. A 6 seconds testimonial video of a person directly speaking to a consumer on a YouTube pre-roll ad could perform better than a traditional 30 seconds ad that was made for TV.
Consistent Brand Quality
The final benefit of maintaining ongoing video content is that it can help your company maintain its perceived quality. Many businesses suggest you market for the type of customers and clients you would like to attract. Or, some businesses wish to market themselves as professionally as possible. Having consistent, high quality video content partnered with a well-thought-out video strategy, your business will look more professional resulting in more qualified leads.
Video content is one of the most powerful tools a business can use from their marketing toolbox. The ability to catch a viewer’s attention, use emotion and storytelling to move that viewer to act, and ultimately communicate your business in an engaging way are all reasons why video has continued to be so popular since it first became a way to advertise your business. Now with all the screens and platforms, users are looking for more content to engage with and your business has the unique opportunity to provide them that content.
Ways to Leverage Livestream Video
Leverage Livestream Video and Avoid Canceling Your Event
Here are some options that can help you avoid canceling your event and still bring your message to your audience.
Add a Livestream to an In-Person Event
Add professional video and audio equipment at your in-person event so your audience can watch from home. Not sure which is the right platform for you? We can help you choose the right platform for your specific event. We make sure all the logistics are in place, and we make sure the video is engaging and professional in a manner that makes your audience feel like they’re actually there.
Move Event Completely Online
Whether you have just one presenter or numerous presenters in multiple rooms, we can provide a way to move your event completely online in a captivating manner.
Video Streaming Solution:
Any session or room can be streamed to a virtual audience. Your presenters can be at a live location, a studio environment, their home or their office. This allows for interactive elements such as polling and Q&A.
Let your Speaker Present Remotely
What if time and travel won’t allow for your speaker to make it to the designated location? We can still make sure they’re part of your event. We can set up equipment and ensure that your presenter can be seen, heard, and interact with your audience. We have crew members located across the country that can meet in home or office and provide support for a successful presentation.
Move National Event to Regional Locations
We can link smaller, regional events together virtually when cross-country travel isn’t practical but in-person networking is still a necessity. For example, you have teams in different geographical locations. They all will meet at venues in their respective cities, but they will watch live presentations together and interact with other locations through video. This option is quite flexible and can be customized to fit your needs.
Recruiting Video Production
Recruiting Video Production
Every business wants to recruit the best people, but it’s not as easy as visiting LinkedIn and cherry-picking the people with the most interesting resumes. Put simply, you want the talented employees to come to you, and one way you can make that happen is by integrating video into your recruiting and hiring process.
The following are a few different ways that Content Titan can help with recruitment video production.
Showcase Videos
One of the easiest ways to integrate video production into recruitment is to produce showcase videos for a business’s career website. That is where interested parties will visit first when researching a brand and trying to get a sense of how they may fit into the workplace there, and what better way is there to communicate all of that than a video that walks through everything they might want to know about a business’s culture?
Job Postings
Another way to use video in recruitment is to incorporate it into job postings. If there are any relevant videos to specific open positions, why not include those right alongside the job posting itself? This allows the business to communicate their expectations for the position while also giving potential employees an immediate sense of what they can look forward to in this new job. Even better, video content improves search engine optimization, which may mean that more people will find the listing in the first place. Job posts with video get (on average) 40% more applicants. Our quality videos will give your company the polished look it needs to attract exactly the kind of people you are trying to hire.
Videos for Job Fairs
Job fairs are a common way to recruit new talent to a business, and if a business is planning on attending such an event, they may as well bring along a computer or tablet that allows the sharing of a high-quality recruitment video to drive traffic to a booth and help candidates connect with a potential employer.
Share Video Via Social Media
Another great way to disseminate excellent recruitment video content is through social media platforms, which have become increasingly conducive to video in recent years. It is easier than ever to use Facebook, Twitter, Facebook, LinkedIn, Instagram, and even Snapchat to connect with talented people in search of great new jobs. Making high-quality recruitment video content available through these platforms will only extend its reach.
Recruiting Videos are the Future
While there are many effective ways to recruit the best potential employees to your business, the fact of the matter is that video recruiting not only is one of the most effective tools available to employers right now, but it will continue to become even more relevant in the immediate future. Video has changed the way businesses interact with potential employees, and Content Titan is the video production company that many businesses task with bringing those videos to fruition.
Transportation & Logistics Videos
Transportation and Logistics Videos
The transportation and logistics industry is one that stands alone on many levels. Transportation and logistics businesses face challenges that never even make it onto the radar of businesses in other industries. With ever increasing consumer expectations and client demands, this can be a tough industry to stand out as a shining star in.
At Content Titan, we’ve worked with some of the nations leading providers of transportation and logistics services. Through hands on experience with some of the most successful companies in the region, we’ve developed a strategy of elevating brands in this industry through compelling and powerful video content.
Why does your transportation and logistics business need the professional video production services that only Content Titan can deliver? Here’s everything you need to know.
Benefits of Video Production for Transportation and Logistics Companies
Let’s just cut right to it. The transportation and logistics industry is one of the most competitive in the world. The demands placed on companies like yours are significant, and you don’t have time or resources to waste on marketing strategies that fall flat. You need to cultivate an image and stand out in the crowd.
When so much in the industry is out of your control, professional video production enables you to define your brand and the services you offer. Not only this, but video is the single most compelling form of content there is. When you invest in quality content from a professional video production company, you ensure your story and messaging is delivered to the audience that matters, and that your reputation stands strong.
Why Choose Content Titan for Your Video Production Needs
At Content Titan, we know results are everything. We tell compelling stories so your business can grow and your message can spread.
We know that today’s audiences, and your clients, are accustomed to the most amazing video content. With technology pushing video production ahead at the speed of light, the quality and realism of video has increased exponentially in just the last few years.
We cater to your audience’s high expectations and never falter on delivering your brand in the best possible light. Our commitment to quality makes your video compelling, engaging, and capable of setting you apart from others in the industry.
Did we also mention we have one of the most talented, passionate video production teams in the industry? We’ve got all the bases covered and we’re ready to go to work for you.
3 Types of Explainer Videos
3 Types of Explainer Videos to Leverage in your Company
Getting the right employees and starting them on the right foot is invaluable to your company. Using video to explain how your product or service is exceedingly more powerful than printed instructions for three main reasons:
- Training Videos: Help you cut down on the time and resources it takes to train your employees. With a video you can get everyone on the same page quickly and efficiently and create a resource for your team to reinforce the “Forgetting Curve”, and provide an instant job/learning aid.
- Recruitment Videos: Job posts with video get (on average) 40% more applicants. Our quality videos will give your company the polished look it needs to attract exactly the kind of people you are trying to hire.
- Internal Videos: Maybe you want to share some news with your entire company in an exciting way. Get your team fired up with an engaging video that creates awareness, and informs of key changes in a way that they connect with.
Fortune 500 companies everywhere are using online recruiting and training videos to dominate their industries. Don’t fall behind your competitors, and join the millions of others using training and recruiting videos.
Video Production | Training Videos
3 Reasons Why You Should be using Training Videos
Video is easy to produce, share, and rewatch.
Employee Training Video
Are you among one of the millions experiencing difficulty training employees due to travel and safety restrictions?
Video is a proven, powerful medium for skills training. That’s why leaders have been using videos for years to improve their employees’ learning and education.
The science behind the benefits of video learning isn’t new; most of us comprehend abstract concepts better by watching demonstrations. Actually, people will remember 20% of what they read and 80% of what they watch, according to Assignment Masters.
Video is easy to produce, share, and rewatch.
- Video learning is more flexible
- Online training offers better access to subject matter experts
- You can make it interactive
- Saves money and resources
Stop wasting your time on instructor-based training that burns money and resources (that requires travel)
Rather you are training new employees or giving your employees the tools they need to grow in their existing roles, make sure they have the same access to training materials whether they’re working onsite or from home. It’s not only necessary for onboarding, but for career enrichment and retraining purposes as businesses continue to adapt and shift.
Why Hiring an Internal Video Production Team is Hurting Your Business
Why Hiring an Internal Video Team is Hurting Your Business
Outsourced solutions are becoming more and more popular. Similarly outsourcing production can have major advantages to your marketing strategy.
Here’s why –
It takes years of training and some real talent to create videos that look professional and achieve a businesses goals. Sure you can hire someone who’s been creating wedding videos and the occasional business video, or someone who’s fresh out of school. But you probably won’t be happy with the videos they create.
Don’t let in-house team size limit production capabilities.
- Salaried team members make downtime costly.
- The initial investment in equipment is expensive.
- Finding and training employees is a long process that requires investments.
The point is, just because someone in the IT department shoots video with his iPhone, it doesn’t make him a person to build a video department around.
Outsourcing production gets you the experience of a larger more well-rounded team that specializes in creative brand building. Here are some of the benefits you will find with outsourcing production.
Pros of outsourcing:
- Unbiased outside perspective
- Expert storytellers and writers
- Professional actors who look natural on camera
- No need to source and buy equipment
- Experience working with a variety of clients
- No need to hire a full-time headcount
- Experience with post-production editing and effects
Let’s break it down. It really helps to have somebody on the outside to bounce ideas off of. Skilled production teams give you an unbiased perspective and have experience working with a range of clients so they know what works.
Production teams can also often bring in specialist equipment and a full suite of hardware and software that it doesn’t make sense for you to own—for instance, a high-dollar cinema camera that costs more than your entire in-house equipment budget.
“And even if they only have the same video editing software you use in-house, they may know how to use it better, and may have post-production specialists on staff, like 3D animators,” says Blake Smith, Creative Director at Vidyard.
Are you worried about losing creative control, or that we have a less refined understanding of your brand? Our job is understanding what is special about a brand – and how it can be best positioned to take advantage of future opportunities. That way you can start getting views while you snooze, and leveraging the power of video to skyrocket your business into the exposure of your dreams.
If you’re worried about time spent interviewing and hiring a third party production company, don’t go any further. We’re passionate about telling engaging stories by bringing brands to life on all fronts, and positions our clients as industry leaders in their respective markets.
There’s a saying that reads “If you think it’s expensive to hire a professional, wait until you hire an amateur”.
Luckily you never have to face the expense of hiring an amateur. You get to partner with a neutral, outside perspective, with lots of experience, and a ready-made team.
Video Production Company | Little Rock, Arkansas
Who We Are
Content Titan is a full-service video production company headquartered in Little Rock, AR. We are the creative, branding, digital powerhouse of the mid-south that you’ve been looking for. Through collaboration and experience, we guide our clients to solutions based anywhere between classic and revolutionary.
We’re passionate about telling engaging stories by bringing brands to life on all fronts – whether it’s exploring unique visual identities, executing virtual ceremonies, catchy promotional pieces, or developing fully-fledged campaigns. Creativity is the heartbeat of our company.
Part of our job is understanding what is special about a brand – and how it can be best positioned to take advantage of future opportunities.
The core of what we do best is create an online presence for your organization complete with video services that embrace your brand, tell your story, and ultimately produce the results you need to thrive.
The Content Titan team is made up of problem solvers, video experts, karaoke singers, and coffee lovers. We move at lightning speed, are constantly in pursuit of what’s next, and have a blast while doing it.
We help companies grow their revenue through ROI-driven digital marketing programs that make clients smile. We know results are everything. That’s why we designed our craft for a 24/7, 360 degree world so you never miss a beat and stay at the top of your game.
Content Titan combines authentic storytelling & cinematic visuals for brands that want to stand out. If you don’t have a video on your website, we seriously need to talk.
If you want video done the right way…
contact us today to talk about your next project.
Free Video Giveaway
Free Video Giveaway
We are thankful for the ability we have to tell stories and make a difference in the lives of our customers. In an effort to give back this year, we are giving away a free custom video for one lucky business or non-profit that could use it.
Here’s all you have to do:
1. Like our account
2. Tag a business or non-profit in the comments that you think could use a free custom video
3. Share this post to your stories for a bonus entry every day until 12/21/20Each business entered will receive 1 entry for each tag or share and the name drawn at random on 12/22/20.
Contest Rules: Video valued at $2,500 USD. Business must be local to Central Arkansas or Metro Nashville, TN area. Video production limited to 1 day and editing limited to 2 days with 1 revision. Additional services and time are available for purchase.