A Better Future for Content Marketing
How Companies like Planet Fitness Build Customer Loyalty through Content Marketing
Smart brands are recognizing the value of content marketing in the short AND long term. Though your audience might not be looking to buy now, they are looking for information or even entertainment – and you can provide that in a way that complements your brand. Then, when your audience is looking to buy down the road, it will already see your company as a trusted resource.
Treat content marketing as a bridge in the short and long term to stay connected with your audience.
According to the Content Marketing Institute – 84% of the most successful content marketing programs build customer loyalty with their content marketing.
Planet Fitness is a great example. With stay-at-home orders dominating the country, all Planet Fitness facilities are being forced to close. But that shouldn’t stop people from exercising – or connecting with Planet Fitness. That’s why the company launched United We Move: Home Work-Ins, a daily Facebook livestream class taught from the homes of its instructors. This not only promotes the brand and potentially engages more customers, but it also shows their ‘good will’ in the sense that they are willing to provide a service free-of-charge that can benefit their customers.
Right now is the time to be maximizing your efforts to stay in front of your audience. If you need help figuring out your next step, call us for a free consultation to determine the most effective content you can be putting out.
If you feel stuck and need a jump start to move in the right direction, reach out for a free consultation or to set up a plan to get your content marketing efforts in high gear. Clear messaging and consistent content are what will help your brand thrive as we move forward in the new normal.
Content Marketing Doesn't Demand Big Investments
How Companies like GoPro Increase Revenue with Content Marketing
We are entering the new now, an era in which marketing budgets will be scrutinized more closely than ever before. Content marketing can span your budget to provide more effective results than traditional marketing techniques. Although content marketing isn’t free, it is a more affordable way to generate positive outcomes.
Content marketing efforts can incorporate user-generated content, publish guest articles at no cost on reputable third-party sites, and grow the brand’s community through strictly digital means. This is a smart strategy at any time, but especially now.
One essential lesson can be learned here: Elevate content marketing’s role in your company’s overall marketing and advertising mix.
Don’t hesitate if content marketing is right for you. All types of companies are using content marketing and having substantial success. Over half of all businesses with less than 1,000 employees have a small or one-person content marketing team, while 12% of companies with over 1,000 employees do.
GoPro, is an example of brand success through content marketing. the action video camera company has had massive business success with a tiny marketing budget because of user-generated content. GoPro doubled its income between 2010 and 2011 to $24.6 million with a marketing budget of only $50,000. In 2013, it made $28 million more in net income by only adding $41,000 to the marketing budget.
It’s time to take action to shift your business goals to the “new now” and conserve your budget through content marketing.
If you would like to talk through your company’s content marketing strategy, call, email or text us for a free consultation. Don’t be late to the game. Now is the time to get started on your new approach, and Content Titan is here to help.
For more info. visit, https://contentmarketinginstitute.com/