Outsourced solutions are becoming more and more popular. Similarly outsourcing production can have major advantages to your marketing strategy.

Here’s why – 

It takes years of training and some real talent to create videos that look professional and achieve a businesses goals. Sure you can hire someone who’s been creating wedding videos and the occasional business video, or someone who’s fresh out of school. But you probably won’t be happy with the videos they create.

Don’t let in-house team size limit production capabilities. 

1. Salaried team members make downtime costly.
2. The initial investment in equipment is expensive. 
3. Finding and training employees is a long process that requires investments.

The point is, just because someone in the IT department shoots video with his iPhone, it doesn’t make him a person to build a video department around.

Outsourcing production gets you the experience of a larger more well-rounded team that specializes in creative brand building. Here are some of the benefits you will find with outsourcing production.

Pros of outsourcing:

• Unbiased outside perspective 
• Expert storytellers and writers
• Professional actors who look natural on camera
• No need to source and buy equipment
• Experience working with a variety of clients
• No need to hire a full-time headcount
• Experience with post-production editing and effects 

Let’s break it down. It really helps to have somebody on the outside to bounce ideas off of. Skilled production teams give you an unbiased perspective and have experience working with a range of clients so they know what works. 

Production teams can also often bring in specialist equipment and a full suite of hardware and software that it doesn’t make sense for you to own—for instance, a high-dollar cinema camera that costs more than your entire in-house equipment budget. 

“And even if they only have the same video editing software you use in-house, they may know how to use it better, and may have post-production specialists on staff, like 3D animators,” says Blake Smith, Creative Director at Vidyard.

Are you worried about losing creative control, or that we have a less refined understanding of your brand? Our job is understanding what is special about a brand – and how it can be best positioned to take advantage of future opportunities.  That way you can start getting views while you snooze, and leveraging the power of video to skyrocket your business into the exposure of your dreams.

If you’re worried about time spent interviewing and hiring a third party production company, don’t go any further. We’re passionate about telling engaging stories by bringing brands to life on all fronts, and positions our clients as industry leaders in their respective markets.

There’s a saying that reads “If you think it’s expensive to hire a professional, wait until you hire an amateur”.

Luckily you never have to face the expense of hiring an amateur. You get to partner with a neutral, outside perspective, with lots of experience, and a ready-made team.