Smart brands are recognizing the value of content marketing in the short AND long term. Though your audience might not be looking to buy now, they are looking for information or even entertainment – and you can provide that in a way that complements your brand. Then, when your audience is looking to buy down the road, it will already see your company as a trusted resource.

Treat content marketing as a bridge in the short and long term to stay connected with your audience. 

According to the Content Marketing Institute – 84% of the most successful content marketing programs build customer loyalty with their content marketing.

Planet Fitness is a great example. With stay-at-home orders dominating the country, all Planet Fitness facilities are being forced to close. But that shouldn’t stop people from exercising – or connecting with Planet Fitness. That’s why the company launched United We Move: Home Work-Ins, a daily Facebook livestream class taught from the homes of its instructors. This not only promotes the brand and potentially engages more customers, but it also shows their ‘good will’ in the sense that they are willing to provide a service free-of-charge that can benefit their customers.

Right now is the time to be maximizing your efforts to stay in front of your audience. If you need help figuring out your next step, call us for a free consultation to determine the most effective content you can be putting out.

If you feel stuck and need a jump start to move in the right direction, reach out for a free consultation or to set up a plan to get your content marketing efforts in high gear. Clear messaging and consistent content are what will help your brand thrive as we move forward in the new normal.