We are entering the new now, an era in which marketing budgets will be scrutinized more closely than ever before. Content marketing can span your budget to provide more effective results than traditional marketing techniques. Although content marketing isn’t free, it is a more affordable way to generate positive outcomes. 

Content marketing efforts can incorporate user-generated content, publish guest articles at no cost on reputable third-party sites, and grow the brand’s community through strictly digital means. This is a smart strategy at any time, but especially now.

One essential lesson can be learned here:  Elevate content marketing’s role in your company’s overall marketing and advertising mix.

Don’t hesitate if content marketing is right for you. All types of companies are using content marketing and having substantial success. Over half of all businesses with less than 1,000 employees have a small or one-person content marketing team, while 12% of companies with over 1,000 employees do.

GoPro, is an example of brand success through content marketing. the action video camera company has had massive business success with a tiny marketing budget because of user-generated content. GoPro doubled its income between 2010 and 2011 to $24.6 million with a marketing budget of only $50,000. In 2013, it made $28 million more in net income by only adding $41,000 to the marketing budget.

It’s time to take action to shift your business goals to the “new now” and conserve your budget through content marketing. 

If you would like to talk through your company’s content marketing strategy, call, email or text us for a free consultation. Don’t be late to the game. Now is the time to get started on your new approach, and Content Titan is here to help.

For more info. visit, https://contentmarketinginstitute.com/