1. More memes and simple graphics 

People love simple visual content. Simple graphics and memes are the second most popular content format behind video. Why people may love and relate to simple graphics and memes, it is not a top priority for most marketers. Why this may not be the direct advertisement you had in mind, it gives your brand a personality that your customers can relate to. 

Pro Tip: Using a meme generator is a quick and easy way to create a humorous, informative or satirical image that your audience is sure to love. 

Here are a few reasons to use simple graphics and memes in your social media strategy:

1. They’re visual, and social media is all about visuals!
2. Memes offer a nonintrusive and fun way to spread your message and get your brand seen by otherwise hard-to-reach customers. 
3. With the least amount of effort, your shareworthy memes can get you likes, shares, and comments. Then you can reap the benefits of increased inbound links and website traffic as well.

2. Educational courses

Consumers love educational courses. The logic here is pretty simple: People value expertise. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. 

This provides a great opportunity for marketers to offer additional content as a bonus. It gives users a clear reason to fill out a lead form. We’re all bombarded with pop-ups asking us to subscribe to newsletters and talk to a salesperson. But it makes sense to give up your email when you’re taking a course so that new lessons can be delivered to you on time.

Here are a few tips to start marketing educational content: 

• Review your existing content to find substantial themes or topics that could become courses.
• Use your content calendar to map out new lessons well ahead of time if you’re starting from scratch.
• Keep video lessons short and highlight the instructor to give the course a personal connection.

3. Social Impact Storytelling

Social impact storytelling drives purchase consideration. According to 5Ws 2020 Consumer Culture Report, Seventy-four percent of consumers said they were sometimes or always more likely to buy something from a brand after reading about the positive impact it had on the world. Integrating these stories into your content strategy is a no brainer. Eschew the press release, and focus on stories that illustrate your company’s larger initiatives. 

When you tell great stories about the good your company is doing, it creates a positive feedback loop that encourages your company to invest more in CSR and social impact efforts. 

Here are a few steps you can take to start sharing your social impact story:

1. Put on your reporter’s hat to find compelling social impact stories

2. Tell strong, narrative stories that communicate your company’s values, and how they set you apart from the competition

3. When possible, align your social impact storytelling with a product